- PurposeLearn more about our Communication Infrastructure approach
- FindingsRead useful research briefs from our surveys, focus groups and other methods
- CollaborationsExplore collaborative projects between MetaConnects and our community partners
- ToolkitDelve into our practical tools for conducting research projects and strategic planning
- MappingInteract with our Communication Connections & Asset Mapping platform


Given how central participation and observation are to our daily practices, it makes sense that a big part of research should include this as well. Participant observation is a key method for all different types of researchers, including academics or people who work in the private or public sectors. Participant observation is one of the best ways for a researcher to investigate how and why people do the things that they do in their daily life or in their work. It is a method that requires the researcher to spend time participating with and observing a specific individual, group or organization; it is also often combined with other research methods like interviewing and document analysis. The main goal of participant observation is to understand what people are doing from the perspective of the people under study themselves.